The Row was established in 2005 by Ashley Olsen and Mary-Kate Olsen. Focusing on exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature. The Row’s collections also explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality.

After building highly successful careers in television and film, Mary-Kate and Ashley Olsen turned their attention to fashion in 2006. Together, they founded the luxury label The Row, a name inspired by Savile Row, the iconic London street historically associated with bespoke tailoring. 

The Row debuted its first collection in 2006, which consisted of just a few carefully designed pieces: a T-shirt, a pair of leggings, and a dress—setting the tone for the brand’s minimalist and refined aesthetic. The sisters’ work quickly gained industry recognition. In 2012, they were awarded Womenswear Designer of the Year by the Council of Fashion Designers of America, an honor they received once again in 2015. The brand’s retail presence expanded steadily. The first The Row boutique opened in Los Angeles in 2014, followed by a flagship store in New York in 2016. A London location later joined the network in 2019. 

In August 2018, The Row officially entered the menswear market with the launch of a full, permanent men’s collection. This marked a new chapter for the brand, following earlier menswear capsule collections released in 2011 and 2016. The line became available in stores in October 2018. In June 2019, The Row made its move into e-commerce with the launch of its first online store, developed in partnership with Yoox Net-A-Porter Group’s digital flagship division. The platform initially served 69 countries worldwide, including the United States, the United Kingdom, and France. The brand later strengthened its presence in France with the opening of its first Paris boutique in 2024.

September 10, 2007: Preparing The Row Runway Show